Jobs

Hey what's up? This is Mike with a Rad Matters Podcast hosted by Mike Ranquet So yeah of course it's me fucking to me so yeah it's been a minute all Uncle Mike has said some just some things yeah not to jump on the on the bandwagon but just a mental health shit pretty much the worst shit I've kind of dealt with in my life last couple of months and but whatever all better now though I guess it did lead me to Mount Baker so at least I'm here stoked on that was stoked to see Fulton and James and just a lot of people tofi And just be up here for a minute now what do you call it? Sit you know sit out some storm cycles All right cool. Well we're gonna get going on today's episode right about now ish or in a minute I'll let this play for a second because it's sick the song is called creeper weed and it's about creeper fucking weed you know like creeper weed you know the shit that you know it creeps up on you fucking like clothes wondering about creeper we lately? Like can you go into a pot shop and get some creeper we'd have that figured that one out. Like he had like to get an indica creeper it'd be like what he call it time release basically it'd be time release weed. That's that's the creeper I mean I guess they have time release pills creepier pills, you know that'd be any pill with a timer Lisa fucking creeper man just sounds way sicker anyways saying like, yeah, dude. Yeah, yeah, I took some of those but you know their creeper style. So it's just kicking right now he that's cool. That's fucking great. So I am in Glacier Washington. Home of I don't know, just a bunch of dudes. No, Mount Baker, Washington. It's real pretty much one of my favorite places on earth. And it's a trip being back here after you know say the since I've been in Hawaii. I come back once a year but you know, just coming back here for a minute. I've been here for some weeks and maybe even month and just kind of sitting it out. laying low rent a little room and I'm in Glacier and been riding so that's been cool. I just go yeah, just hitchhike up every day and fucking get a ticket and go ride. It's been sweet Yeah, so that's good. It's like hasn't exactly say helped per se my situation but you know, we're set up for it. But what what this place needs right now is a fucking stripper bar with $5 steaks now. You can dream right? Now what it needs is a good two or three week dump. I mean it's really set up for it. It's like this snow that they have right now is so well bonded and back countries fucking I don't know. I mean, as far as I can tell from the chairlift. It looks pretty safe, I guess. But you know, is hiking is for fucking dummies. So whatever. I'm not going to again, I'm not that into fucking skiing up hill and riding a broken snowboard back downhill. I think that's really g(r)ay But whatever. Have fun. I'll be on the chairlift fucking laughing shit. But uh yes, I've been up here and so what I wanted to talk about this has been on my mind for a minute I've done a what do you call it recorded probably one or two episodes on this and just kind of like lost in the mix of the last couple months so hopefully this will make the not not hit the cutting room floor. So yeah, just jobs and lack there of for the dudes that are the people that dedicate Ethan fucking life to this sport in a young age kind of like throw throw caution to the wind throw future me just some kind of you know my speaking about myself I don't know probably now just some pretty irresponsible end up just kind of you know doing doing stupid shit like you allow the the sport of snowboarder your fucking pussy whipped. That's where it is. That's what dudes like me and other fucking like, kind of. I don't want to say when I say pro riders, I'll say that a lot probably in this. I don't mean specifically pros. I mean, kind of like pro professional se could be instructor just people who have spent a lot of time in the mountains and and yeah, so it's not just the pro riders but in a sense, the pro riders are specifically who I'm talking about because it's, that's a different set. You're a different thinker, you're a different person than that of someone that you know, just went along the, you know, just the normal channels life and then and God bless him for it pan fucking Godspeed. You know, but, you know, a lot of us didn't end so it's like, at the end of the day, you know, no one out here is making like, fuck you money. We're not making like, you know, you know, Travis or fucking Shaun White money? No one is, I mean, Travis Shan arias. But um, you know, for the most part is, you know, you're you're fighting to, you know, if you're six figures, yeah, that would be kind of, I think pretty fucking good right now. I mean, it isn't insane how these companies because the thing about us, us, you know, pro rider dudes or whoever. We love this shit more than anything more than anybody else really. Because, you know, we're, we're throwing down just doing stupid shit. And it's, what do you call it? proven that these dudes and myself like, say, love the sport? There's no question about that. But there are questions in that. Like, okay, think of it like, say a pilot, like the US Army, putting some somebody or not even a pilot just through basic training, just all this training for somebody. Okay, so basic training and all the stuff. But then at the end, you don't get to go into the army, they just kind of like spit you out with all this. Say, knowledge, like really fucking, like, get knowledge, hand to hand combat and all this shit. But it doesn't do you any good. paying the bills. It just it's it in that sense was a waste of time. Like I was thinking about the other day like, and I don't say this like jokingly or because I don't know the brand that well or the company. But like, zoomies, right, if I had worked two summers in a row is zoomies now back in fucking 2000 years, whatever. If I just put in two servers. I would have more of a leg up in the industry now then. Would he call it then with any snowboard brand I've ever been with? Because zoomies at least, like it's one company in the industry that has a like, what do you call it? Kind of like a template set out? Like, hey, this is how, you know, yeah, it's a shitty mall job, maybe but this is how you can move up in this fucking job and kinda like sky's the limit and yeah, had I done two years at a zoomies you know, the years electric the years traveling all this stuff to like, shaping the sport and vending tricks, like all this stuff. It's like have no value to to the real world. And it certainly seems as though it doesn't have any value to people in such snowboarding because, you know, these guys have been running it man. They're so fucking smart. You know, the way things have gone and yeah, they just it's like a tray. and happens to snowboarding like, you know, say, fucking out a magna traction or some rocker fucking profile. And you know, they just let let the woody call it. It's like a snowball effect. And then every brand all of a sudden things the next year, they're gonna get just as many sales when all these spurts in sales in the last 1015 years and snowboarding have just been due to, like, say it a newer technology making it easier. But you can't do that every year, you can't expect those sales every year. And you shouldn't. It's okay as a brand is just kind of plateau and be, you know, at this level, maintain that and you know, getting back, but I digress at all times, anytime I open my mouth. And I just get back to say just say the, the lack of pro riders in the industry, like, you know, 2022 I would have thought way back then, you know, whether it been 1988 98 2000, whatever in the future. By now, certainly there'll be like, you know, hundreds or dozens of pro riders like Spreecast spread out in the industry, and just doing all sorts of different jobs. And it serves multiple purposes. One is like say, you know, the companies can then draw out of the pool that they created, you know, they created this huge pool of dudes that can like, say, travel, they can, you know, what do you call it deal with timezones deal with languages deal with fucking having to go right in said, left in the dog leash shoot, when they'd been planning to go left for blah, blah, blah, blah, blah, it just split second decisions of which, you know, it's kind of really fast processing speed. And so we've created this whole pool of these, like men, essentially, and it's the one place no one will look when it's like, you know, you got to fill a few holes, say to company or industry for jobs, no one ever, like, looks to say. Sorry, technical difficulties. No one ever looks to the pool, which they've all created, they've all paid a lot of money, say, where there's an ad, you know, say to, to have these guys around longer, even if they're not up front is like having, like, you know, it was always cool for any brand. For like Ray Berg, to be working there. Like he worked at flow, he made that fucking company cool. He made a lot of companies who actually. And he kind of he kind of forged his way and just made it just kind of, at a certain point. I think he was like, you know, my priority or whatever, he just had his start working. And so he just, I think he started silence and just started any where he could like, and just over the years, he's, you know, he's, he's doing good. In the end, he's part of the industry and but at the same time, there should be like 30 100, Dale's, you know, like, but I think it's almost lonely for him because none of his friends pursued that. In that like, say, you know, when you when you come off a pro career, it's almost like you're this pariah. It's like, it's like, no one. You know, no one even wants to fucking you know, it's like me at a certain point, you can't show up to, you know, the skier even if you wanted to, or could, it just, it's too much it's going to every time you go snowboard every time you go ride up to whether it's your home ski area, or, you know, some news here, whether you're filming or not, you got to be a onsale point is a pro rider. And if you're not, and people will see you slip your you know, if they don't see you do the gnarliest thing that everybody there has ever seen. You're a piece of shit wash it pro snowboard, at that point to everybody there. No one's looking at like, Oh, this is first run of the day, or Oh, yes, it's it's insane. And then it's like if you just kind of express like, you know, my fucking My knees are getting tired. I'm uh, I'm almost 24 I want to, you know, not me, by the way, I want to know, fucking, you know, I hang out with my dude at bla bla bla brand and his buddies, the marketing director, and I'm fucking could walk circles around that fucking guy. And, yeah, that's what I want to go for, that's not an option, you're never gonna get that like option. Because you're like, when when you go pro to all these guys in the industry because they did not come of the pro writing ranks, it's like you're doing something that they never did, they can't they were, you know, for whatever reason. And so it's like, it's like, when you're done. It's like, they don't want to see it. Whereas, like, No, you know, you that these are the guys that actually have all the produce jobs. And the, you know, these are the guys that don't exactly want to see them come in. And, you know, without a proper education fucking whip some shit into, into place in the company in the brand. Ultimately, not making them look that good because when you're of this mindset, you you're making decisions of which are to the betterment of the brand you're working for, for you. And really, if you have the, you know, kind of like a good layer of pros throughout the industry. Take all these guys I know myself and other dudes will be looking at like, say, you know, what's best for the brand? What's best for say me at this job or work? And what's best for the sport overall, like the how does the sport benefit from all this and the millets had that shit in mind at all. And it's really wild, like our industry again should be fucking just riddled with these guys. And it's not and you know, when you go when you say about 1618 You're gonna go give her fucking all you got to go be pro snowboarder, but I don't know, 1819 should start working out. You know, even the writing a lot longer than that. But like, you know, in when you're coming in about 24 and you realize all your friends have been through college and and basically, that's all the dudes that these companies that you're now kind of writing for. They all went to college she although the jobs of the industry, they're not. They're not fucking brain science, right? They're, you know, I look at it this way. I and I'm saying this to like, is a general like, overall, you know, if I don't need to know the whole Photoshop to get put a photo in Photoshop and take the background away. I can just do that one little trick, and I'm out. See, there's certain things you could learn in a matter of hours. You know, do you have to learn the whole business degree? Oh, the whole, like, all of Excel spreadsheet? No. But you know, good two hour Crash Course and you should be good. And other ideas? Like, when you know, you, you got these guys in the industry, like, like I was saying just a good layer of them. You know, they're stoked, they're there. When you call they I'm just gonna speak for everyone. You know, you'd be stoked that this company that you wrote for for years, and you know, you know, like, told you, your family and all that. If you actually were if it actually worked out where you're working for this friend, but know what happens is like, all of us like this pro riders, like we put in all this time we you know, pay with pounds of flesh. Are we dumb? Yes. Are we naive? Yes. Did we have choices? Yes. Do we make bad choices? Yes, I get it. No, it'd be it'd be interesting to see. Yeah, it'd be it'd be a different landscape for you know, the, say industry side of the sport, the the professional side of the sport become completely different landscape in that, you know, let's say here, here's a couple variables right, like Let's say one dudes 3035. You know, he's basically, he's fucking burned, right? He knows that he should be fucking, like, you know, heading the fucking the board design department at this fucking younger company he's been writing for for some years, but they've got some dude who started the company and just kind of self proclaimed that he's now a board designer, despite any, you can say like boards designed by, you know, held in part by like Terje Haakonson or like, Dan, or Fred or whoever, whoever I'm just saying, like, there's so many slots that that the pro riders can really fill in and the industry like, from, you know, design aspects is, you know, by, by the time you're at the end of a kind of careers, you know, you understand the sales cycle, the, you know, there's certain things you understand, I mean, I would like to think, and, you know, you just kind of would carry that stuff over. And the other thing is, like, as a pro rider, you have a kind of an IE you have unique relationships with a lot of people in the industry say, say, in a sense, you, you're kind of like you have a skeleton key back backstage key to everything in the industry, you can kind of like, you know, show up at a shop, and you know, they're gonna hook you up, or they say, yeah, you just have different relationships, as a pro rider, people will maybe want to, you know, really meet you and all this stuff. But then later, when you're working for one of these companies, and that dude that wants to meet you, he's actually, you know, the distributor in Germany is like, those connections go long ways. And that's a bonds a company, and that's what brings it all in and, you know, like, there's as though, the one aspect of, yeah, there's a set of snowboarders that, you know, say came up after me. And before, I don't know, now, that they just had a different emphasis on being like, like a professional snowboarder, like certain era of pro riders, they put no emphasis on, on like riding a snowboard, like it was all like they're, you know, their entire pro career or whatever. The entirety of it is, you know, just based on what they did off jumps and on rails, you know, so, but what about writing, you know, like that, that that whole aspect is or has been lost in that sense and it's, what do you call it? It's kind of like when they don't let you know what's the quote Don't Don't let perfection be the enemy of the the the end total sound like basically don't what do you call it? It just got to perfected it got to you know, like say spot annuity and style was replaced with repetition and, and homogenous. Marginalization like just you know, that that melon grab of the mid 2005 to 2015 that everybody did on every spin on every just a stock nobody poked it out nobody put their own little fucking tweak to it. Nobody fucking it just it all looked the same and it's like and then all these teams starting around I don't know 2000 ish. It's like they had teams of dudes that all did the same thing it'd be like like and this is no offense because all all these guys individually I think are fucking insane riders, but at the time when they all came out at once that just it took me fucking yours to differentiate between like, you know, just say a lot of the forum dudes you know like they it's like it wasn't and again, this is fucking No, this isn't saying anything bad on them just saying like, they they all excelled at the same cell writing. And we're for the most part except for the finished dude from the same city Ready and so it's like yeah you're gonna you have an impact but like how far and wide did that go and will it be How is it looked back? How's it looked upon in that eye the and again not to say none of these guys these are some of the fucking best writers I mean come on Jeremy Jones and fucking Vijay and all these guys JP all these fucking guys with the same time say someone like BJ is you know you see him out out and about but he I think of that original form crew is the was then is the best just kind of like all around rider the ones that were really confined to to a certain style certain thing like say the rail like the dudes that were just kind of like on rails their their careers seem to have less impact and would you call less impact in longevity? Is somebody like BJ who was fucking just a good all around snowboarder the whole time not? He wasn't just a trick Nazi, you know? But yeah, man wouldn't realize he had a brother. I was like, Are you fucking kidding? Now? There's two of them. With the fuck no. No, it's like, it was a it was a weird era in that, you know, like say? Why? Why? After a couple of years at forum didn't guys like BJ or JP? All these guys? To some extent just start working at that brand. No, nobody did that foot even form all these rider driven brands. And there's a couple of key people maybe but like, it's not through and through. And it's like, there's a difference to me between. Say what, who of whom I would consider a snowboarder and of whom I'd consider this a dude that really loves snowboarding and, and found a job in the industry or found a job in the industry learn to snowboard now he really loves it. Nothing wrong with that. Probably great workers blah, blah, blah. But at the end of the day they're not. You know, they haven't given pounds of flesh. They haven't like, like when I was I was see up a baker. The 686 dudes are up here. Having a photoshoot. And I've met all these cats of the night. Super Rad kids man like really cool kids, but like I just see myself in them. And and whether they want to or not, they probably see my see them them and myself. You know what I mean? Like, it's, but I don't have that same feeling with say, you know, the sales force at fucking Solomon snowboarder something, you know, I, I like to look at these guys like that. And I'm like, fuck, yeah, these guys are rad. I can just, I've always said I can tell by the way somebody walks across the street, with their backs at 180 Looks like basically, I can tell by someone's gait, how well or if they could snowboard at all. I kind of for skating a little bit. But certainly snowboarding and all these boys passed with flying colors as far as I could tell. But you know, so there was Pat McCarthy, he was running that shit and fucking it it's an anomaly that there's this pro rider doing this. And it's like, that should be pretty much every brand it shouldn't. Like, you know, who's gonna get someone say on a trip or say some kid doesn't want to go on a trip. Because there's a lot of pressure. It doesn't matter. Like it's, it's that you know, Uncle older pro rider Dude, that's gonna be able to call them up and really level with them get with them on that level. Like because that dude knows where you've been to you know, so it's like it you know, I was saying before I completely forgot there's one but there's like two types of directions. You can go about three, if you can keep going because it's like, hopefully at some point one of these brands will take you into a kind of a mid to top tier fucking position like designing something because that's kind of what most of these guys like to do. For you quit now, while your head and go get a job zoomies, and after about six months, you'll have, and this isn't just a pro rider that could get anybody like, I'm not trying to gern zoomies at all. And just saying like, that actually has more weight than, like, say 2530 years of being a professional snowboarder designing clothes, designing boards, coming up with marketing campaigns coming, like marketing, oneself marketing, one's brand, marketing, multiple, all this stuff. But some fucking 18 year old chick that got the job as zoomies last summer, like, you know, in four years would have a better job than somebody that put in a, you know, the ladder. It's kind of, it's kind of insane. Like, if you look at it surfing, they're they're starting to say this before, too. But I forgot the shared experiences of say, if you want inside a brand, or a magazine, for sure, like but any brand or magazine doesn't matter. Every single person, they're working there under the guy like Surfer Magazine, or they've all spent a lot of time surfing, for starters, you can't. You can't you can't learn that sport in a weekend and you can't Yes, snowboarding is the app said a million times lately. You know, the reason that we're at where we're at is because it's easy, and anybody can do it, then anybody gets into it. And now anybody's running our industry, and it's not us, and we need to take that back because it's ours. It's not theirs, you know, like, and, you know, we can prove it. You know, it's just odd like seeing all these riders through all these years, like, say, think of all the hundreds of riders have sifted through the fingers at Burton, right? Like, I mean from say, you know, I could just start thrown out fucking Rando names, and all these guys are fucking great writers. I mean, they probably went to road for Burton if they weren't, but the same time say Burton's never taken these guys in they are they there? Yeah, like, what better crew dudes to say, you know, be the team that's fucking actually designing boards or, in particular, like, say, Terry's board and fucking terrier comes to Burton, and he's working with his crew of which half of the dudes he used to film with. I mean, that's that's fucking thou just make it locks. It just lock it in. But instead they through a diversity hire fucking some homos scared. I don't know. I don't know why they get so fucking scared. Yeah, I guess. Words or violence or something? Right on, I thought they're hate, or they hate and violence is yeah, that's pretty. Pretty funny shit, you know? Yeah, like said yeah. A couple years ago. Here's a perfect example. This guy just in. He's from Bend, Oregon, owns a big pot shop in town. They're fucking Yeah. Grower fucking super, super cool. Dude. I believe you worked at Mount Hood for a long time. He works for telos. I probably does it now. I don't know. I haven't talked to him in a minute. I'd like to think he does. But it's like that's any brand in the world board designer right there. Let him fucking hire that dude and let him hire two or three people over a month or two. And you'll have probably one of the best board designing teams in the world. But you guys would rather fucking get your homeboy hires or you know the dudes you know? The the dudes that started the company his kid, you know, although he's never done anything significant any level anywhere. Anything anywhere? He's now a board designer and just because you know his family's associated with owning something that that qualified. No, it doesn't at all like and neither does like riding rails in tight jeans that doesn't qualify you to be like a board shaper you know, like it yeah, just is like you know that lead follow or get out of the way Just get the fuck out of the way unless you're gonna hire the right dudes to lead the way and And, you know, we ought to as a whole want to be investing in the future of our future of the sport. Like, where's this going? How's it being guided? Who's guiding who's making these decisions? If you have dudes in those positions, you know, say, you know, over time, it's people will make better decisions. If you're just looking at, say the sport of snowboarding, like you would look at, I don't know. I don't even know like, eat you know, it's funny. Like, it's kind of like turning into like, say, if I was into beach chairs with I want more for Tommy Bahama. I don't have to have ever spent a moment at the beach my life or in a beach share at all, just has nothing to do with anything. People work for all sorts of industries like my work at schlitt I don't know some fucking Ito II don't have to be. Say not everybody, though. Not so bad example. Okay, now, I've lost my whole train of thought that fucking that train just, yeah, just hit another train and think. But my two trains of thought just collided. And now there's no more trains or no more thought. So let me fucking let me digress. Now. Just getting back to that. Yeah, there's just a lot of angles on this in that. You know. It definitely is one of many I think pieces that's just kind of not there in our industry. And it's like, these things, it's hard to put your finger on like, but you know, I think going forward like we snowboarders like our number one. The number one thing just vie for any job in the industry. Go get a job fucking sweeping, you know, after your pro career, just go take a big slice of humble pie and just go take do a Dale Raber did go take a fucking just a desk job and it but like, over time, it will be a better process. But some of us have to kind of, or some of you just, you know, gotta take one for the team in that sense, you know, maybe it's not gonna be the best job for you. And it was a bitch to do all that. But like, if we got to start somewhere, and, you know, maybe there are people these companies for 1015 years and like, to be honest, they never should have been there for 10 or 15 years. You know, it's cool that they love the sport now but like, these are kids that fucking dudes it like you know, and girls. And gays, right? fucking and bipoc all y'all all right, all your more marginalized people. And these people that fucking didn't go to school didn't do certain things. And you know, you gave it all it was it didn't you know, again, it was at the fucking smartest choice. fuck know. You'd be better off. I mean, you'd be better off just taking a paper out the rest of your fucking adult life pretty much rather than going into snowboard industry. And part of that part of that is there's a huge hustle going down by whether it's Burton whether it's fucking all these companies, they're all they all know it. And it's that you know, guys like, say, us the snowboarder dudes and whatnot and girls whatever. We love this shit, right? We're fucking we like it to a point of default or you know, like, you could look at most dudes you know of whom sprains don't even fully developed to look 2627 You know, in a lot in that sense, you you could be dealing with fucking basically retarded, retarded. But yeah, so it's like, I mean, almost, you know, mentally handicapped, if you will. Maybe they're just not that smart. But the hustle is every buddy that works at these companies. And you know, this maybe is one of those unsaid things or it's just out in the open that you know, anybody that loves somebody will do. Like if you love dogs, if you love animals, you're gonna go work at a say somewhere just like a pet store or a veterinarian, whatever, because you love them. Animals in you'll, you'll stay by that job you with a shitty boss or, or is kind of a shitty situation or not even get paid as much as you feel like you should or you competitive competitively should, when you look around, it's because you love those dogs and all these animals. We love snowboarding and we love it so much that like, we want to believe in things. And so these companies are disabled, like just pull that wool over every fucking time. And it's like, it's embarrassing. It's the oldest tricks in the book, I mean, of which I've fallen for every one of them, you know, so, and again, it's not it's not because I'm dumb of that's a whole nother thing. Is because I want to believe that these other people that I'm dealing with, are on my level and they are looking to that layer of what's best for the sport was best for snowboarding. Yeah, we, we riders really should be embedded in this shit. And, you know, when we speak of the industry, then maybe we're speaking of ourselves. As a lot of times, I feel like there's a disconnect between like, say, pro riders and say what, you know, the like, they're here and then then they think of the industry is something separate. And to me, it's like, no, we are the industry and we should really fucking embrace that. And, you know, just circuit in dudes in these jobs, because it's just like, how all these normies got into all these snowboarder jobs. You know, they just, somebody gets their foot in the door and like, holds it open for their buddy and, you know, blah, blah, blah, do the same hole open for your buddy. Let's think about the kind of like the betterment of of what's best, you know, how's this gonna look in 20 years? You know, like, yeah. And, yeah, it'd be, you know, I watched what was the subject Hockin a couple months ago, it was with a friend who had never seen it, and fucking the turns that Terry and Mickey do in there. And I mean, some of them are just so bombastically, like, just explosive and I haven't seen a turn like that and years and it's just like, that's another thing that's missing, right? Like, an emphasis on every one e motherfuckers. Whether it's a RailRiders was fucking halfpipe whatever the fuck you got to learn how to fucking turn a snowboard and make it look really fucking good. Like infectiously good. Like he like I would think that kind of one of the main roles of a pro rider not just like pushing the envelope of his, you know, kind of like style writing, whatever that is. One of the rules basically should be like, you know, you should overtime just have developed something like, let's just say turn something that's like, the most basic thing that anybody on earth that snowboards can do on a snowboard, they can turn everybody can turn. So do that turn so fucking good. And so, so fucking pitch and just with so much style was so much. Just something that literally makes people just go God dammit. I want to fucking snowboard, I want to go turn like that. Because I mean, that's that's what you know, that's how we got that's how we got this sport off the ground. It's like we were all doing fun shit. And it was infectious. And we were trying to turn turn different people onto it. And while we were doing that, the everybody else is kind of like blindly walked into all the all the industry jobs and you know, been here we are 2030 years later and like, it's it's a trip. I you know, there should just be more of us. I mean, what, why doesn't? Why is it like, say a quarter of the dudes that ever rode for Burton? Why aren't they all riding or working for Burton? And like, you know, they get these guys to do like head to toe. It's like when you go head to toe say Burton or any brand. And you're kind of like cutting yourself off of relationships with a boot company with a disk me so, you know, when Burton say drops a rider back in the day that you don't hear from him, typically ever again. And that's, I think, part of a part of a plan in that, you know, not too many. Not too many companies, you know, say try to wield a burden rider like is been at the top of the burden fucking you know The catalogue world for a long time, because it's like burdensome such a good job of associating their brand with, with certain names. And also like, Tribune I've always thought of as like how certain riders I say, suit riders and Burton, like, you know, they're in their catalogue, but they're never in their ads. But these dudes typically could probably carry the full weight of any other brand in the industry. Like if they wrote for Solomon, they'd be their top writer, but Burton just has like this kind of like, B roll of dudes of whom would be top riders anywhere else. And obviously, they've, they've kind of, you know, just kept a clamp on that. So other brands couldn't utilize these guys to their potential, then these guys just kind of, you know, like, I didn't want to go into names on that one. But like, they're just certain days, I feel like, could have had way better careers if Burton just treated them like a real, you know, top tier rider or just released them from the contract. So they could have done it for someone else. And, you know, why would you ride? Like, I don't know, like, if I was younger, I'd say, I'd want to ride for Burton, if like, a quarter of their team dudes ended up kind of like, working there over the years. And by no means am I saying like, any of this is like, some guarantee for anybody. It's more like the doors open. And, and the foot, you know, got the door ajar for like, and that's what we need, we need to take our, our industry and you know, then it's like, yeah, it's role reversal. People. They don't own us, we own them. Yeah, that's it. And, you know, like, another aspect of say, the jobs is like, say, just getting the multigenerational say riders working in a one brand, say, like, you might have, say, someone like myself, or from my era, then, you know, somebody like bozos are from that place that are, you know, like, if you, you know, if some of these brands had been smart and thought about that, like, over the years, by now, like, a lot of these brands just have a cool, vast array of fucking, you know, riders that, you know, in their prime they marketed themselves they did did it into this. So it's like, of course, there, they can help, like, kind of, like, the younger dudes do it because they, you know, and I would think also, for the most part, like, he'd want these guys in these positions who have had like, like, good pro careers, and not like, you know, rep rider for many won a contest, because no one else showed up. Not like that style, like, basically, you know, you want these guys to have kind of like no stone unturned on their career, because then they're satisfied, they're happy, they're cool. They don't have nothing to prove, and will enjoy, you know, showing the ways to younger riders, and because they have, they have successfully done it themselves, and they've laid this tract and now it's starting to get boot boot tract out. And, you know, now some of these younger writers might like have viable options. It's not like, we're playing football. And when we finally go pro, we're, we're paid like $50 million, and then we retire and then we just disappear. We just started playing golf, because we never would you call it looked at the, you know, football stuff like that anyways, because it was never set up like that. Whereas, you know, this is us. Let's, let's just kind of like, have some pride, you know, like, like, everyone I know, that's involved in snowboard industry almost pretty much like, you know, to themselves, or certainly, yeah, internally you can say they're just all bummed out. They're like, embarrassed of it always. And it's like, why why? Oh, it's Yeah, I know. But we should we can create something that's not so fucking embarrassing or we can create something that's really fucking cool that that, you know, you'd want to be a part of you'd want to say you know, it might even encourage people to I didn't know it's just fucking weird, though, are are kind of pro ranks. I mean, there should be like, like that. diverse diversify photoshoots diversify editorial trips of which don't even happen anymore but like by that I mean like you know and again this would be like a magazine editors fucking job idiot pat you know you would get say in even if he's worked at a company or even if you'd get a Dell Raber go on a trip with this guy and you know like you'd get a you know like I used to I went on so many different trips when I was younger say because I always like to travel and but the one thing is like you always you go on these trips you never meet these guys before like who am I going with like Lucas Hoffman and blah blah blah like but then by the end of the trip fucking I got a new really really tight friend and I understand that kids angled where he came up from an why he is the way he is and and so it's like all these different writers have a different appreciation for each other. You know, I don't think it's either you get like say you just do stuff like take a half by variety. One of the best pipe writers in the world are best Park writers whatever and throw them with the fucking Salt Lake crew for like a week and just he's gonna do what they're doing. And you know, by the end of that week, that kid's gonna have a good appreciation for what these other guys are doing and vice versa and fucking you know, maybe he might show up at a fucking on a film trip for those guys overtime because typically on the on those trips that we just go on say it's like you're you're it's like a summer camp and your pen pals you know until the next trip and you just make really good friends with these people but like it's all you know, like say I remember Travis Barker I like all these guys like I didn't know anything about them until I went on these trips and then really just like Nate Bozak I don't know it just you learn a lot about people where they're you know why they started and they learn a lot about me and so it's like there's a bonding thing that goes on that there's somebody like Pat bridges doesn't even understand like if he thinks or anybody thinks something like the the stupid Park is like good for for snowboarding like the culture of snowboarding know I say something like what crush did is way better because everybody can ride that shit everybody can go ride the holy bullies like I say you can get you know myself McHale bang and fucking I don't know some other dude up there like in we're all cruising through this little park looking at different lines. Like you know, I'm looking at little butter lines. McHale might be fucking looking at fucking jump the whole fucking thing. I don't know, but like, but we're all riding together and picking each other's brains. When it's super Park. It's one dude, do writing and then everybody else just kind of sitting there. And it's like, they all look like little gestures for fucking Pat reduce me. They're like, Pat, can I can I go off the job? And I really think it's a weird control mechanism. I've always thought it was really gross. Just that whole emphasis on like, just getting yo, it kids and then it's like, fucking No, it's you know, kids, you know, 12 year old kids. They don't sell snowboard state anybody? Nobody's buying shit from a fucking 12 year old athlete on any level. Okay, Shaun White level. Yeah, I get that. But like, that's so one in a billion mainstream shit. For the most part, no matter how good your 12 year old kid is, no matter how fucking talented he is. He's not going to sell shit for a long time. Because nobody, nobody cares. But, you know, like, there's a we've lost. Like, there's just a whole generation gap of like, say like, like, do today's you pros are like 19 like the dudes a myth of the night. I didn't talk to them per se but like sit okay. Yeah, no, I talked to them. But I guess I say, you know, they, they've never heard someone like me, right? Like, I'm fucking out my mind. But uh, you know, there's, there's there was no in between there was like, no one is like they'd heard of, say, Craig Keller, they've heard of this stuff. And, like, there's no connection like that. But all of a sudden, the other night I was talking to them and, you know, tell them about, like, you know, going off the chairlift with Craig when we're all this age that they're at and like, you know, just kind of like totally bullshitting these Fucking dorks. No, just kidding. No, it was interesting. It was really cool. Like, because, you know, when, when surf correctly people, people like to know where they came from, you know, like, you see someone like Pedro Barris, like, going out of his way to hang out with somebody like, you know, fucking Dwayne Peters J at like, all these fucking older skater casts, because he wanted to know where it came from, and you go to the source, you don't have to fucking there should be no middleman, he knows I mean, like. So like these, say, I was talking to Lyon about this, they don't have like the, the uncle pros a little bit older pros aren't really there. And the ones that are there, they're not looked at as like that they're just looked at as older and probably just, you know, watch a piece of shit in the making. So it's really weird. And we need to get this shit back. And, you know, say six or eight years. And there's a whole nother step to this too. It's, it's called taking our language back says we got to collectively, you know, kind of, there might be some blood drawn, I don't know. But like, we just can't let the skiers ski industry and whatnot. Just run off with our language tool. I'm gonna tackle that one later. I'm trying to trying to trying to stay focused here. But that whole trickery language thing with the skiers, and every the way we dress the way we do, everything is fucking like, it's all theirs. You know, it's just like, what used to that of what she used to say have made us can connected us to the other board sports, like say skateboarding surfing. And also, in turn, like, made us different from skiing. And that's what made snowboarding so fucking interesting. And everybody kind of like, wanting in on it and wanted a piece of it. And till either like say, like, just when when people have in their hands, something of which they didn't build, and it's something really beautiful and really cool. They, they tend to fucking not really understand it. And and that's just been the case and that, like, you know, we're part of another whole other sport thing. You know, like, say, the the surfing and skating in the hole. Man, I guess that's, I gotta I gotta tackle that one. Later. Because that's, that's the whole going into the language of shit. And it's a whole nother subject and I'm really trying to say focus people. But yeah, you know, we can I'm gonna be here for a minute. I'm not going anywhere fucking. I don't know. I just mean like, like, say, yeah. Like, get your shit together people like, let's fucking have a cool sport and not just kind of like, you know, go I don't know, I don't know, like, what happened? No, we are it like and we need to fucking you know, wield it correctly, or else it's gonna not be you know, we can't be wielded by by this sport. You know, it's ridiculous. And yeah, you know, it's like, as far as I say. I've always thought this about like sponsors like big sponsors, like say, say someone like say in the Olympics or like, you know, on that kind of like, different level of fucking like, you know, Wheaties type fucking fame, I guess. riders like that say like a Shaun White just they really needed and will need, like, proper guidance from somebody that's been there. Like, who did like say, Shawn, you know, have in the industry is somebody with some fucking dorky T managers at volcom or something that he couldn't even fucking like connect to because they're just yeah, they're not like him. fucking No, yeah, no snotty manager. fucking volcom is anything like Shaun White? You know? Like nobody could nobody could handle it. And it's like yeah, like, someone like me should just grab someone like him by the shoulders. Okay, now go. Go get every sponsor. You want every single one fucking wheedies fucking dog dick. I don't give a shit. Whatever you want. But for your actual snowboard stay within the industry. 100% because then what that'll do is like bring that brand up. Let's just say Shawn rode for fucking stepchild or fucking dinosaurs fucking What do you call it? Yeah, he would have brought one of those brands up like his small homegrown homespun you know, the brand you know, and that's what, and that's what he called. That's where that at that point it's almost like a collaboration. You're like, I hate that fucking word I hate. We're doing a co Lab. I'm not not gonna call out fuck that. Like, like, Do you really like when you know Burton put out that Led Zeppelin board Do you really think like, like, Man Oh, Jake Burton was going up an elevator one day in New York and looks over and sees Jimmy Page. But he happens to be holding the snowboards and Jimmy Page happens to be playing Led Zeppelin and and you know, kind of like the fucking chocolate and peanut butter when they hit each other in the Reese's commercial, like, Oh my God, no, none of that happened at all. What happened was like an attorney. The charges you know, a lot of money. He called an another attorney. And then they took as much time as they could possibly Bill their clients to work out so that the collaboration is should be between the two fucking like law offices, you know? Because as really nothing to do with like, you know, Led Zeppelin or fucking would you call it Burton? I mean, it's so stupid. It's like, the only way a collaboration works is if there's one of the brands is like smaller underground. You know, just coming up. And the other one is a leader of an industry type thing. So it's like the the big brand gets the street cred. The small brand gets the exposure. That's called a collaboration. They're collab is they're kind of like you helping each other out with what you know, the others don't have. And that's not what you see, like in snowboarding when you see that we're just thrown around with everything these is like, like, you know, I know dudes that companies are just like, you know, just like it's like, say if you worked at a goggle company, and you were one of the design guys and nothing easier than like going oh, we're doing three colabs this year. It's like whew, okay, cool. I don't have to come up with a bunch of shit. I just got to put someone else's stupid logo on there. Yeah, that stuff stupid. It's played out and but you know, as long as we can still turn to snowboard and make it look good to the point that it's infectious in fucking everybody would want to go ride after seeing that. That's what you guys want to do. You want to make the sport like really fucking fun and enjoyable. And you know the Yeah.